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Saturday, September 24, 2005

Google Plans to Alert Site Owners of Potential Problems

There is some great news for website owners who fear they may have been penalized by Google. Matt Cutts, the owner of this quickly growing blog and employee of Google, confirmed on his website that Google is piloting a new program which will proactively alert website owners of potential problems on their website.

This is definitely exciting for website owners who do not know if they have been penalized, but it should not be taken for something that it is not. Keep in mind the following points:

  1. This is a pilot program. It is not a full fledged program that guarantees everyone will be contacted who has been negatively effected. Chances are, you will not be contacted at all.

  2. It is an automated program. Google will not have any one person sending out these emails, but a bot that will have to 'discover' your email address. If it can't find one, it will try to guess an email address. If you are good at protecting yourself from spam, you may not get a message from Google even if they want to contact you.

There may be a day in the not-so-far future where Google is able to contact legitimate website owners who made an honest (or maybe not so honest) mistake. That day is not here yet, so the responsibility is still that of the individual website owner to make sure they have a legitimate website in the eyes of Google.

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